Skill Reservior

Branding Guidelines for Airway Height's Timebank
Skill Reservior

Design guidelines for the new timebank for the Airway Heights community. Timebanking is a time-based currency. Give one hour of service and receive one time credit. You can also use your credits to receive services. The community needed a logo and design guidelines to apply to posters, handouts, and their timebanking app. A community leader came to my design class and shared about their needs and what the time banking was all about. Each student worked individually and presented mockups and printed materials at the end of the quarter to some community leaders. At the time, they didn't have a name for their time bank, so I came up with Skill Reservior hinting at the vast amount of diversity in skills and abilities available. This concept became the foundation to the rest of the branding guides.

Logo types
type hierarchy
flyer mock up